The term "fashion" is frequently used in a positive sense, as a synonym for glamour and beauty and style. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness.

The term "fashion" is also sometimes used in a negative sense, as a synonym for fads, trends, and materialism. Current global fashion centres are London, Milan, Paris and New York, but other cities like Rome and Tokyo are also becoming well known.